An introductory course that explains how digital marketing works and how its main channels fit together. You will learn the basics of websites and search engine optimisation, social media planning, content writing, email marketing and reading simple analytics reports. Examples are explained with clear, practical walk-throughs. This course teaches concepts and good practice; it does not promise any particular traffic, sales or income, and results vary depending on your own efforts, market and budget.
What you will learn
- Explain the main digital marketing channels
- Understand search engine optimisation basics
- Plan simple social media content calendars
- Write clear headlines and marketing copy
- Understand email marketing fundamentals
- Read basic website analytics
- Set simple goals and measure progress
Course modules
- Introduction to digital marketing
- Websites and SEO basics
- Content planning and copywriting
- Social media marketing basics
- Email marketing basics
- Introduction to paid advertising concepts
- Analytics and reporting basics
- Practice project: a one-page marketing plan
Course details
- Level: Beginner
- Duration: Approx. 7 hours of video + templates
- Delivery: Instant access link + download via email and My Account after payment
- Refund: 7-day refund policy (see our Refund & Cancellation Policy)